*** Canadian Tire Store 10 Cent Bills / Coupons & 75th Anniversary ***
Included are "20" 10 Cent Bills and "1" 75th Anniversary 10 Cent Bill from 1996
All 21 Bills for just $25.
History of Canadian Tire & Coupons:
The Canadian Tire Company evolved from a chain of stores established in 1909, known as the Hamilton Garage and Rubber Company. In 1922, brothers and founders, John William Billes and Alfred Jackson Billes, pooled their money together and opened up the first retail store, Hamilton Tire and Garage Ltd., in downtown Toronto at Yonge and Gould.
How Did Canadian Tire Money Get Started?
It wasn’t until 1958, with the opening of the first gas bar at Yonge and Davenport in Toronto, that the first Canadian Tire coupons were printed and sent into circulation. The enterprising idea came from one of the co-founder’s wives, Muriel Billes. In effect, she created the first customer loyalty program in retail history.
The coupons were handed out to customers in return for buying gas. They offered discounts at the Canadian Tire merchandise retail outlet, incentivizing customers to visit the store and make another purchase. By 1962, several coupon denominations were being printed, including 1¢, 2¢, 3¢, 4¢, 15¢, 20¢, 30¢, 35¢, 40¢, 45¢ and 60¢.
These were printed by the Canadian Bank Note Company and the British American Bank Note Co. – the same company that prints Canadian paper money. No wonder Canadian Tire money looks so authentic. The coupons were so successful that in 1985, customers could get Canadian Tire money at the CT service stations as well as the merchandise retail outlets.